Hi i'm Dave and I am an
Email Developer
What I Do
I specialize in HTML email development and offer comprehensive support in setting up and managing Email Marketing platforms.
I design and code emails, setup ESP’s, automate campaigns, manage deployments, and analyze performance metrics to optimize results.
HTML Email Developer
I ensure a consistent and engaging experience whether your audience opens your emails on a desktop, tablet, or smartphone.
All HTML templates are Fully Responsive, Dark-Mode optimized and accessible.
HTML Email Design & Development
Designed and build templates that seamlessly integrate with platforms such as Mailchimp, Klaviyo Brevo and Hubspot.
I specialize in crafting visually striking and engaging emails that reflect your brand’s identity and deliver your message with impact.
Email Support
Comprehensive support managing Email Marketing platforms including Domain Setup, Template Design, segmenting your list, automation and implementing email marketing campaigns.
About HTML Email Development
Email development is a specialized skill. When you dive into it, creating emails that are effective, responsive, and engaging takes a unique mix of technical expertise and creativity – it’s the perfect mix of technical problem-solving and creative design.
It’s not just about coding—it’s about bringing together design, technical know-how, and a deep understanding of how email clients behave. You need to know how each one handles code and design to make sure your email looks perfect no matter where it’s opened. It can challenge and frustrate but that’s what makes it so exciting and rewarding.
Let me break it down.
Email Coding is Unique
First, let’s talk about coding for emails. It’s completely different from coding for the web. Email clients—like Gmail, Outlook, or Apple Mail—don’t follow modern web standards consistently. Each one supports only certain parts of HTML and CSS, which makes things tricky. As an HTML Email Developer, you must work around these limitations and still deliver emails that look amazing across all platforms.
Responsive Design
Then there’s responsive design. Your email must look fantastic on a big desktop screen and still work perfectly on a tiny smartphone. This requires skills in media queries, fluid layouts, and creating fallback designs for clients that don’t fully support responsiveness. Add to that email-specific coding techniques, like using table-based layouts for structure and inline styles for consistent formatting, and you start to see why Email Development is such a specialized skill.
Cross-Client Testing and Compatibility
Testing is another critical part of the process. It’s not just about coding the email; you also must ensure it works seamlessly across dozens of email clients and devices. Tools like Litmus and Email on Acid are essential for testing and optimizing Email Templates to ensure consistency. And here’s the tricky part: each email client treats things like images, fonts, and links differently, so you need a deep understanding of these quirks to deliver high-quality results.
Accessibility in Email
Accessibility is another key aspect of email development. Emails should be inclusive, designed for everyone, including people with disabilities. This involves coding for screen readers, creating proper text hierarchy, and ensuring sufficient colour contrast. Accessibility isn’t just a best practice—it’s essential for reaching a wider audience.
At its core, email development is about bridging design and functionality. Taking a visual idea and turning it into a polished email template that aligns with the brand, engages the audience, and drives results. Beyond coding and design, an email developer needs to understand email marketing metrics like open rates and click-through rates, as well as compliance regulations like GDPR and CAN-SPAM.
Whether you need a stunning Email Template crafting, optimized for email client compatibility, an experienced HTML Email Developer brings a mix of technical know-how, creativity, and marketing strategy to the table.
